Blog
What we find when we ask the engines.
We run six AI engines every week on behalf of real businesses. When the data says something useful, we publish it, including the parts that do not flatter us.
PlaybookAugust 6, 20267 min read
AI visibility for ecommerce: how to get your products into AI recommendations
Shoppers now ask AI for product recommendations, and buy from the short list it gives. For an ecommerce or DTC brand, the AI answer is the new shelf. What to track, and how reviews, roundups, and real discussion get your products named.
PlaybookAugust 4, 20267 min read
AI visibility for law firms: getting recommended when clients ask AI
When someone needs a lawyer they ask AI for a short list of firms. It is winnable for law firms, because these are specific local questions, but the trust bar is high. What to track, and why reviews and credible profiles decide it.
How-toJuly 31, 20266 min read
How to track your brand's visibility in Grok
Grok leans hard on real-time information and X (Twitter), because xAI built it into the platform. So your Grok visibility depends on current sources and the live conversation more than any other engine. What makes it different and how to show up.
How-toJuly 29, 20266 min read
How to track (and improve) your brand's visibility in Claude
Claude answers by searching the web and tends to favor authoritative, well-reasoned sources over hype. So whether it names you depends on credible content and trustworthy mentions. What makes Claude different and how to show up.
How-toJuly 26, 20266 min read
How to track (and improve) your brand's visibility in Perplexity
Perplexity answers by searching the live web and citing numbered sources, and it cites Reddit more than anything (around 46.7% of citations). What that means for showing up, how to track it, and why your Perplexity standing differs from ChatGPT and Google.
How-toJuly 26, 20266 min read
How to track your brand's visibility in Google Gemini
Gemini grounds its answers in Google Search, so your Gemini visibility is tightly linked to how you rank in Google, plus answer-engine structure. What makes Gemini different, how to show up, and why to track it separately from Google AI Overviews.
How-toJuly 26, 20267 min read
How to use Reddit and YouTube to show up in AI answers
Reddit and YouTube are the two sources AI engines cite most, ahead of every company website. How to use both for AI visibility without getting flagged as spam: the Reddit rules that actually work, the YouTube text that gets read, and what AI extracts.
ExplainerJuly 26, 20266 min read
llms.txt explained: does it actually help AI find you?
llms.txt is a plain-text file that hands AI crawlers a clean summary of your site. The honest take: it ensures accurate facts and is cheap to add, but it is a finishing touch, not a growth lever, and not every engine reads it yet. What to put in it, and what it will not do.
ComparisonJuly 26, 20268 min read
The best AEO tools in 2026, compared honestly
AEO tools all do the same core job; they differ on price, depth, and who they are for. An honest rundown of Semrush AI Toolkit, Profound, Peec AI, Otterly, Ahrefs Brand Radar and SearchVis, what each is best for, and how to choose by your size and budget.
ChecklistJuly 26, 20267 min read
How to get cited by AI: a practical checklist
To get cited by AI you need three things: presence in the sources it reads, content structured so an answer can be lifted, and trust signals a machine can read. The full checklist, grouped and with the reason each item earns citations.
GuideJuly 26, 20267 min read
AI search, explained: how buyers find you now
AI search is the shift from a list of links to a written answer. Buyers now find you across three surfaces that barely overlap: Google AI Overviews, AI assistants like ChatGPT, and traditional search. The big-picture guide to the shift and what to do about it.
ExplainerJuly 26, 20267 min read
Does SEO still matter in the age of AI answers?
Yes, and arguably more, but its job changed. Around 92% of AI Overview citations come from top-10 ranked pages, so SEO is now the foundation that feeds the AI answer. What still works, what is new on top, and what to stop obsessing over.
GuideJuly 26, 20268 min read
What are Google AI Overviews, and how do you show up in them?
Google AI Overviews are the AI answer at the top of search results, above the links, reaching ~1.5 billion users a month on over half of searches. What they are, how Google picks sources (92% from top-10 pages), and the moves to get named or cited.
ExplainerJuly 26, 20266 min read
AI share of voice: what it is and how to measure it
Share of voice is your slice of all the brand mentions in your category across AI answers, versus your tracked competitors. How it differs from visibility, how it is calculated, why the competitor set makes or breaks the number, and how to measure it.
ExplainerJuly 26, 20266 min read
What's a good AI visibility score? Benchmarks and how to improve yours
There is no magic number. Your score is the share of AI answers that name you, and good is relative to your category. Real benchmarks from 48 answers (leaders near 56%, us at 0%), what drags a score down, and the moves that raise it.
PlaybookJuly 26, 20267 min read
AI visibility for small businesses: a starter playbook
Small businesses can actually win AI recommendations, because AI answers are decided on specific and local questions by a handful of sources you can influence. The six-step playbook, from the questions to track to the sources to fix.
PlaybookJuly 26, 20267 min read
AI visibility for agencies: how to report AI search to clients
Clients are asking 'are we showing up in ChatGPT?' Here is how to answer with data: track each client's AI visibility on a schedule, report it in plain numbers, act on the sources, and package it as a service you can charge for.
GuideJuly 25, 20269 min read
AI visibility tracking: the complete guide (what it measures and how to read it)
Measure how often AI assistants name your business when buyers ask. What AI visibility tracking is, the four numbers that matter (visibility, position, citations, share of voice), how it works across six engines, and how to read the results without a marketing degree.
ExplainerJuly 25, 20267 min read
Why does ChatGPT recommend my competitors instead of me? (and how to fix it)
ChatGPT names your competitor because it read a page that named them and not you. We checked the 24 articles the engines cite most: the market leader was in 20, we were in 0. The four real reasons, and how to find and fix the sources beating you.
How-toJuly 25, 20266 min read
How to check if ChatGPT recommends your business (free and paid ways)
Your customers ask ChatGPT for recommendations, and it names you or a competitor, invisibly. Three ways to find out where you stand, from a free five-minute check to real tracking across every engine.
GuideJuly 25, 20268 min read
Answer engine optimization: the plain-English guide to getting recommended by AI
Buyers now ask AI for recommendations instead of Googling. This is how to be the name it reads back: how AI actually builds an answer, and the five moves that get you into it. No acronym soup.
ExplainerJuly 25, 20267 min read
AEO vs GEO vs SEO: what's actually different (and what to do about each)
SEO gets you into the list of links. AEO and GEO get your name into the AI answer, and they are the same thing wearing two labels. The honest breakdown, a side-by-side table, and what to do about each.
ResearchJuly 23, 20266 min read
We asked six AI engines to recommend a tool in our own category. Here is what they read first.
48 answers across ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Grok. The engines barely read company websites. They read Reddit, YouTube and a small set of list posts, and we finished last in our own study.